A trailblazer in the
vitamin industry

Founded in Australia in 2003, Phytologic is driven by the core values of quality, innovation, and sustainability. These principles are deeply integrated into the business practices of our premium brands: Henry Blooms, Anthogenol, Rochway, Ipromea, and Phytologic itself.

Founded in Australia in 2003, Phytologic is built on the values of quality, innovation and sustainability; commitments which are ingrained in the business practices and principles of our premium brands, Henry Blooms, Rochway, Ipromea and our namesake Phytologic brand.
 
With over 100 years of combined research and operations, and over 150 product innovations across Henry Blooms, Rochway, Ipromea, and our Phytologic brand, we are committed to providing natural health solutions for every customer need, to support all Australians with health and wellness throughout all stages of their lives. We put our customers first, which is why we prioritise creating premium, effective and nourishing products over generating profits.

Phytologic’s Big
Moments

Five core brands dedicated to supporting all Australian on their journey to health and wellness, throughout all stages of their lives. Phytologic is your holistic wellness
destination; a community for education and inspiration.

Phytologic’s Big
Moments

Five core brands dedicated to supporting all Australian on their journey to health and wellness, throughout all stages of their lives. Phytologic is your holistic wellness
destination; a community for education and inspiration.

1938

Henry Blooms was founded
Henry Blooms began its journey, offering high-quality natural supplements for lifelong wellbeing.

2004

Anthogenol was introduced
Anthogenol debuted in Australia, marking a breakthrough in anti-aging and vascular health.

2006

Rochway was launched
Rochway entered the market, focusing on gut health with probiotic supplements.

2021

Ipromea was born
Ipromea launched, revolutionizing pet health with probiotics for the microbiome.

2023 – 2024

Henry Blooms VitaQIK range and Anthogenol 100 Capsules
Henry Blooms VitaQIK became Australia’s No.1 liposomal brand, while Anthogenol 100 Capsules achieved No.1 status in the Grapeseed category.

2024

Phytologic Practitioner Range launched
A professional-grade range for health practitioners, expanding holistic wellness solutions.

Mission

As a trailblazer in the vitamin industry, Phytologic has become one of Australia’s most successful and innovative distributors of premium quality herbal, vitamin, mineral, and probiotic supplements. Our mission is to support whole body wellbeing for the entire family.

Phytologic aims to be a trusted partner in holistic wellness, offering not only premium products but also fostering a supportive community for education and inspiration at every stage of life.

Value

In support of Phytologic’s value of sustainability, we’re committed to maintaining a clean, green environment. We use eco-friendly production methods and recyclable packaging materials wherever possible.

Phytologic stands as a trusted leader in holistic wellness, championing sustainability, innovation, and community education to inspire and support a healthier, happier Australia.

Supporting our value of sustainability, we are committed to
maintaining a clean, green environment, and use eco-friendly
production methods and recyclable packaging materials
wherever possible.

Our Team

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